5.3 Maintain your Attention on a Single Goal or set of Objectives.

When learning more about the field of marketing, you might have observed that there are countless possible paths to go. It’s tempting to tackle everything at once and build a complex machine in the belief that you’ve taken care of everything, but it’s also simple to take on too much.

Decide instead where the greatest impact will occur. What is the largest marketing blind spot you have that is preventing growth? Set a performance objective around that one important area and concentrate your efforts on the strategies and actions needed to meet that one objective. When you’ve made more progress toward that one objective, you can increase your efforts or change your strategy.