5.1 Know your Audience

Thinking that “anyone” is your customer is a critical error. Larger businesses may be able to reach a broad audience, but “the riches are in the niches” is a saying for a reason. You’ll have the most influence as a small business in a niche. Additionally, you must comprehend the difficulties, issues, triggering events, and objectives of your target market in order to build a niche and attract customers within it.

What is driving people to choose a product to buy?  What does it look like if they succeed? Understanding these factors will enable you to craft messaging that resonates and makes a compelling case for your solution.

Start by considering who you want to collaborate with and your current clients. Next, develop a buyer persona to begin the process of entering the mindset of your ideal customer.