Digital Marketing Certificate Course

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1. Digital Marketing Basics 2 Topics | 1 Quiz

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1.1 Digital Marketing Basics

1.2 Digital Marketing Channels

Digital Marketing Basics Exam

2. Building a Marketing Plan 4 Topics | 1 Quiz

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2.1 Setting Goals

2.2 Knowing Your Audience

2.3 Competitor Check

2.4 Choosing Channels

2. Building a Marketing Plan

3. Website and SEO 3 Topics | 1 Quiz

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3.1 User-Friendly Website

3.2 SEO Essentials – Understanding search engines

3.3 Keywords and Content – Simple keyword strategy

3. Website and SEO

4. Social Media Marketing 3 Topics | 1 Quiz

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4.1 Social Media Platforms

4.2 Creating Engaging Content – Basics of content creation

4.3 Building Communities

4. Social Media Marketing

5. Email Marketing 3 Topics | 1 Quiz

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5.1 Building Email Lists

5.2 Email Campaigns

5.3 Automation Basics

5. Email Marketing

6. Paid Advertising 3 Topics | 1 Quiz

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6.1 Introduction to Ads – Basics of paid advertising

6.2 Google Ads – Quick guide to Google Ads

6.3 Social Media Ads

6. Paid Advertising

7. Analytics for Beginners 2 Topics | 1 Quiz

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7.1 Basics of Analytics

7.2 Using Analytics

7. Analytics for Beginners

8. Legal and Ethical Practices 2 Topics | 1 Quiz

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8.1 Legal and Ethical Practices – Data Protection

8.2 Ethical Marketing – Basic principles

8. Legal and Ethical Practices

9. Trends in Digital Marketing 1 Topic | 1 Quiz

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9.1 Latest Trends – Overview of emerging trends

9. Trends in Digital Marketing