AI Marketing Course

Introduction to AI Marketing

3 Topics | 1 Quiz

What is AI Marketing? Definition and scope

Benefits of AI Marketing for South African businesses

Key AI technologies used in marketing today

Understanding AI Marketing Basics

Foundations of Digital Marketing

3 Topics | 1 Quiz

Overview of digital marketing channels

How AI integrates with digital marketing

Basic digital marketing metrics and KPIs

Basics of Digital Marketing and AI

AI Tools for Marketing Automation

3 Topics | 1 Quiz

Introduction to marketing automation with AI

Popular AI marketing automation tools overview

Setting up simple AI-powered marketing workflows

Marketing Automation with AI

Data and Analytics in AI Marketing

3 Topics | 1 Quiz

Basics of marketing data and its sources

Using AI for data analysis and customer insights

Measuring AI marketing performance and ROI

Data Analysis and Metrics in AI Marketing

AI-Driven Content Marketing

3 Topics | 1 Quiz

Creating content ideas using AI tools

Personalizing marketing messages with AI

Automated content distribution strategies

AI in Content Marketing

Social Media Marketing with AI

3 Topics | 1 Quiz

Using AI to manage social media accounts

AI tools for social listening and sentiment analysis

Optimizing social media ads with AI

Applying AI to Social Media Marketing

AI Chatbots and Customer Engagement

3 Topics | 1 Quiz

Role of AI chatbots in marketing

Designing chatbot conversations for marketing

Integrating chatbots with sales and support

AI Chatbots in Customer Engagement

Ethics and Data Privacy in AI Marketing

3 Topics | 1 Quiz

Understanding data privacy laws in South Africa

Ethical considerations of AI marketing

Best practices for responsible AI use

Ethical and Privacy Concerns in AI Marketing

Developing AI Marketing Campaigns

3 Topics | 1 Quiz

Planning AI-powered marketing campaigns

Setting goals and defining target audience

Monitoring and optimizing AI campaigns

Building and Managing AI Marketing Campaigns

Practical Applications and Future Trends

3 Topics | 1 Quiz

Case studies of AI marketing in South Africa

Hands-on project: creating a basic AI marketing plan

Emerging trends in AI marketing technologies

Practical Use and Trends in AI Marketing

Ethical and Privacy Concerns in AI Marketing

AI Marketing Course Ethics and Data Privacy in AI Marketing Ethical and Privacy Concerns in AI Marketing

Ethical and Privacy Concerns in AI Marketing

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Question 1 of 5

1. Question
What does POPIA require businesses to do with personal data?
- Take responsibility for the personal data they handle
- Share data freely with partners
- Store data without encryption
- Collect unlimited customer information
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Question 2 of 5

2. Question
What is a key ethical concern in AI marketing?
- Protecting customer privacy and data
- Increasing data collection volume
- Using AI secretly without disclosure
- Ignoring customer consent
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Question 3 of 5

3. Question
How should marketers protect AI-collected customer data?
- Use strong passwords and encryption
- Avoid encrypting customer data
- Share data to increase AI accuracy
- Store data on open public servers
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Question 4 of 5

4. Question
What may happen if AI is used unethically in marketing?
- Loss of customer trust and legal penalties
- Increased customer engagement
- Higher sales without limits
- No consequences for misuse
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Question 5 of 5

5. Question
What is essential for responsible AI use in marketing?
- Inform customers when AI collects data
- Collect all available personal data
- Keep AI processes hidden from customers
- Use AI without data security measures
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