AI Marketing Course

Introduction to AI Marketing

3 Topics | 1 Quiz

What is AI Marketing? Definition and scope

Benefits of AI Marketing for South African businesses

Key AI technologies used in marketing today

Understanding AI Marketing Basics

Foundations of Digital Marketing

3 Topics | 1 Quiz

Overview of digital marketing channels

How AI integrates with digital marketing

Basic digital marketing metrics and KPIs

Basics of Digital Marketing and AI

AI Tools for Marketing Automation

3 Topics | 1 Quiz

Introduction to marketing automation with AI

Popular AI marketing automation tools overview

Setting up simple AI-powered marketing workflows

Marketing Automation with AI

Data and Analytics in AI Marketing

3 Topics | 1 Quiz

Basics of marketing data and its sources

Using AI for data analysis and customer insights

Measuring AI marketing performance and ROI

Data Analysis and Metrics in AI Marketing

AI-Driven Content Marketing

3 Topics | 1 Quiz

Creating content ideas using AI tools

Personalizing marketing messages with AI

Automated content distribution strategies

AI in Content Marketing

Social Media Marketing with AI

3 Topics | 1 Quiz

Using AI to manage social media accounts

AI tools for social listening and sentiment analysis

Optimizing social media ads with AI

Applying AI to Social Media Marketing

AI Chatbots and Customer Engagement

3 Topics | 1 Quiz

Role of AI chatbots in marketing

Designing chatbot conversations for marketing

Integrating chatbots with sales and support

AI Chatbots in Customer Engagement

Ethics and Data Privacy in AI Marketing

3 Topics | 1 Quiz

Understanding data privacy laws in South Africa

Ethical considerations of AI marketing

Best practices for responsible AI use

Ethical and Privacy Concerns in AI Marketing

Developing AI Marketing Campaigns

3 Topics | 1 Quiz

Planning AI-powered marketing campaigns

Setting goals and defining target audience

Monitoring and optimizing AI campaigns

Building and Managing AI Marketing Campaigns

Practical Applications and Future Trends

3 Topics | 1 Quiz

Case studies of AI marketing in South Africa

Hands-on project: creating a basic AI marketing plan

Emerging trends in AI marketing technologies

Practical Use and Trends in AI Marketing

AI in Content Marketing

AI Marketing Course AI-Driven Content Marketing AI in Content Marketing

AI in Content Marketing

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Question 1 of 5

1. Question
How do AI tools generate content ideas?
- By scanning data on trends, keywords, and audience behaviour
- By guessing popular topics based on intuition
- By copying competitor content exactly
- By randomly selecting topics from lists
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Question 2 of 5

2. Question
What is a key benefit of personalized marketing with AI?
- Marketing messages fit each customer’s interests and needs
- Sending the same message to all customers at once
- Ignoring customer preferences in campaigns
- Using generic messages for broader reach
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Question 3 of 5

3. Question
How do automated content distribution strategies work?
- They schedule and publish content across many platforms automatically
- Require manual posting on each platform by marketers
- Focus only on email content sharing
- Post content randomly without scheduling
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Question 4 of 5

4. Question
Which is an example of AI content tool use?
- Suggesting eco-friendly product topics based on real data
- Creating one-size-fits-all adverts for all customers
- Ignoring data and using only past content ideas
- Posting manually on social media platforms only
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Question 5 of 5

5. Question
What is a challenge of AI-generated content?
- Risk of less human creativity and personal touch
- Producing perfect content without errors always
- Automatically understanding complex emotions fully
- Never requiring human review or editing
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