What is AI Marketing? Definition and scope

Benefits of AI Marketing for South African businesses

Key AI technologies used in marketing today

Overview of digital marketing channels

How AI integrates with digital marketing

Basic digital marketing metrics and KPIs

Introduction to marketing automation with AI

Popular AI marketing automation tools overview

Setting up simple AI-powered marketing workflows

Basics of marketing data and its sources

Using AI for data analysis and customer insights

Measuring AI marketing performance and ROI

Creating content ideas using AI tools

Personalizing marketing messages with AI

Automated content distribution strategies

Using AI to manage social media accounts

AI tools for social listening and sentiment analysis

Optimizing social media ads with AI

Understanding data privacy laws in South Africa

Ethical considerations of AI marketing

Best practices for responsible AI use

Planning AI-powered marketing campaigns

Setting goals and defining target audience

Monitoring and optimizing AI campaigns

Case studies of AI marketing in South Africa

Hands-on project: creating a basic AI marketing plan

Emerging trends in AI marketing technologies