SEO Fundamentals

Introduction to SEO

3 Topics | 1 Quiz

What is SEO and why it matters for South African businesses

How search engines work: crawl, index, rank explained

Overview of SEO types: On-page, Off-page, Technical SEO

Basics of Search Engine Optimization

Keyword Research Fundamentals

3 Topics | 1 Quiz

Why keywords are critical for SEO success

Tools and techniques for keyword research in South Africa

How to choose effective keywords for your website

Keyword Research Essentials

On-page SEO Optimization

3 Topics | 1 Quiz

Optimizing title tags and meta descriptions

Using headings and content to improve SEO

Best practices for internal linking and URL structures

On-Page SEO Techniques

Content Creation and SEO

3 Topics | 1 Quiz

Writing SEO-friendly content for South African audiences

Using keywords naturally inside content

Importance of content quality for SEO ranking

SEO Content Writing

Technical SEO Basics

3 Topics | 1 Quiz

Understanding website speed and mobile-friendliness

Introduction to sitemaps and robots.txt files

How HTTPS and security affect SEO

Technical SEO Foundations

Link Building and Off-page SEO

3 Topics | 1 Quiz

What is link building and why it’s important

Types of backlinks and their value

Effective strategies to build quality links in South Africa

Off-Page SEO and Link Building

Local SEO for South African Businesses

3 Topics | 1 Quiz

Optimizing for local search results and Google My Business

How to get reviews and build local credibility

Using local keywords and citations effectively

Local SEO Strategies

Measuring SEO Performance

3 Topics | 1 Quiz

Using Google Analytics and Search Console for SEO insights

Key SEO metrics to track for beginners

How to interpret SEO reports and improve results

SEO Performance and Analytics

SEO Tools and Resources

3 Topics | 1 Quiz

Overview of popular SEO tools for beginners

Free versus paid SEO tools: what you need to know

Online resources to continue learning SEO in South Africa

SEO Tools and Learning Resources

Putting SEO into Practice

3 Topics | 1 Quiz

How to create a simple SEO plan for your website

Common SEO mistakes and how to fix them

Next steps after the SEO fundamentals course

SEO Practical Application

SEO Performance and Analytics

SEO Fundamentals Measuring SEO Performance SEO Performance and Analytics

SEO Performance and Analytics

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Question 1 of 5

1. Question
What does Google Analytics reveal about SEO visitors?
- How many visitors came from Google searc
- Keywords searched to find your site
- Alerts on technical site problems
- Average position in search results
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Question 2 of 5

2. Question
What key data does Search Console provide for SEO?
- Keywords people used to find your site
- How long visitors stayed on pages
- Total visitors from all traffic sources
- User behaviour like bounce rate
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Question 3 of 5

3. Question
What does ‘organic traffic’ show in SEO metrics?
- Visitors from search engines without ads
- Visitors who bought products online
- Total visits from social media links
- Users who bookmarked your website
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Question 4 of 5

4. Question
Why track changes in keyword rankings over time?
- To spot trends or problems in SEO
- To count how many visitors clicked links
- To find which pages have technical issue
- To measure average time spent on site
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Question 5 of 5

5. Question
How can SEO data improve website performance?
- By making smart decisions to increase vi
- By reducing the number of keyword variat
- By ignoring user behaviour and traffic s
- By focusing only on paid ad campaigns
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