SEO Fundamentals

Introduction to SEO

3 Topics | 1 Quiz

What is SEO and why it matters for South African businesses

How search engines work: crawl, index, rank explained

Overview of SEO types: On-page, Off-page, Technical SEO

Basics of Search Engine Optimization

Keyword Research Fundamentals

3 Topics | 1 Quiz

Why keywords are critical for SEO success

Tools and techniques for keyword research in South Africa

How to choose effective keywords for your website

Keyword Research Essentials

On-page SEO Optimization

3 Topics | 1 Quiz

Optimizing title tags and meta descriptions

Using headings and content to improve SEO

Best practices for internal linking and URL structures

On-Page SEO Techniques

Content Creation and SEO

3 Topics | 1 Quiz

Writing SEO-friendly content for South African audiences

Using keywords naturally inside content

Importance of content quality for SEO ranking

SEO Content Writing

Technical SEO Basics

3 Topics | 1 Quiz

Understanding website speed and mobile-friendliness

Introduction to sitemaps and robots.txt files

How HTTPS and security affect SEO

Technical SEO Foundations

Link Building and Off-page SEO

3 Topics | 1 Quiz

What is link building and why it’s important

Types of backlinks and their value

Effective strategies to build quality links in South Africa

Off-Page SEO and Link Building

Local SEO for South African Businesses

3 Topics | 1 Quiz

Optimizing for local search results and Google My Business

How to get reviews and build local credibility

Using local keywords and citations effectively

Local SEO Strategies

Measuring SEO Performance

3 Topics | 1 Quiz

Using Google Analytics and Search Console for SEO insights

Key SEO metrics to track for beginners

How to interpret SEO reports and improve results

SEO Performance and Analytics

SEO Tools and Resources

3 Topics | 1 Quiz

Overview of popular SEO tools for beginners

Free versus paid SEO tools: what you need to know

Online resources to continue learning SEO in South Africa

SEO Tools and Learning Resources

Putting SEO into Practice

3 Topics | 1 Quiz

How to create a simple SEO plan for your website

Common SEO mistakes and how to fix them

Next steps after the SEO fundamentals course

SEO Practical Application

Keyword Research Essentials

SEO Fundamentals Keyword Research Fundamentals Keyword Research Essentials

Keyword Research Essentials

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Question 1 of 5

1. Question
What is the main purpose of keyword research in SEO?
- To connect your site with users’ searche
- To improve website design
- To increase social media followers
- To create paid ads campaigns
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Question 2 of 5

2. Question
Which tool helps find keyword ideas filtered by South Africa?
- Google Keyword Planner
- Moz Keyword Explorer
- SEMrush Global Data
- Ahrefs Keyword Tracker
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Question 3 of 5

3. Question
How do short-tail keywords differ from long-tail keywords?
- Short-tail are broader, long-tail more s
- Short-tail are longer phrases
- Long-tail are unrelated keywords
- Short-tail have no search volume
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Question 4 of 5

4. Question
What should you consider when selecting keywords?
- Relevance to your target audience
- Random popular phrases
- Keywords with no competition
- Only high search volume keywords
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Question 5 of 5

5. Question
How does keyword intent affect SEO?
- It aligns content with what users want
- It only boosts paid ads
- It increases page speed
- It hides keywords from search engines
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