Google Ads Fundamentals

Introduction to Google Ads and Digital Advertising

3 Topics | 1 Quiz

What is Google Ads and Why Use It?

Understanding Digital Advertising in South Africa

Setting Up a Google Ads Account

Basics of Google Ads and Digital Marketing

Google Ads Campaign Types and Goals

3 Topics | 1 Quiz

Overview of Campaign Types: Search, Display, Video

Choosing Campaign Goals for Your Business

How Campaign Types Affect Ad Placements

Understanding Google Ads Campaigns and Objectives

Keyword Research and Match Types

3 Topics | 1 Quiz

How Keyword Research Drives Campaign Success

Types of Keyword Matches and Their Uses

Tools for Keyword Research in Google Ads

Mastering Keywords for Effective Google Ads

Creating Effective Ads and Ad Copy

3 Topics | 1 Quiz

Writing Ads that Capture Attention

Components of a Good Google Search Ad

Best Practices for Ad Copy and Call to Action

Crafting Google Ads That Work

Budgeting and Bidding Strategies

3 Topics | 1 Quiz

Setting Your Google Ads Budget

Understanding Bidding Options and How They Work

Choosing Bidding Strategies That Match Your Goals

Managing Budgets and Bids in Google Ads

Audience Targeting and Location Settings

3 Topics | 1 Quiz

Types of Audience Targeting in Google Ads

Using Location and Language Settings Effectively

Audience Insights and How They Improve Campaigns

Audience and Location Targeting Fundamentals

Tracking Performance and Using Google Analytics

3 Topics | 1 Quiz

Setting Up Conversion Tracking in Google Ads

Integrating Google Ads with Google Analytics

Measuring Campaign Success with Key Metrics

Tracking and Analytics for Google Ads

Optimizing Campaigns for Better Results

3 Topics | 1 Quiz

Monitoring Campaign Performance Regularly

Using A/B Testing to Improve Ads

Adjusting Keywords and Bids for Optimization

Strategies to Optimize Google Ads Campaigns

Introduction to Remarketing and Audience Lists

3 Topics | 1 Quiz

What is Remarketing and How It Works

Creating and Managing Audience Lists

Best Practices for Remarketing Campaigns

Understanding Remarketing and Audiences

Preparing for Google Ads Certification and Next Steps

3 Topics | 1 Quiz

Overview of Google Ads Certification Process

Tips for Studying and Passing the Certification Exam

Applying Google Ads Skills in South African Businesses

Ready for Google Ads Certification and Application

Tracking and Analytics for Google Ads

Google Ads Fundamentals Tracking Performance and Using Google Analytics Tracking and Analytics for Google Ads

Tracking and Analytics for Google Ads

Time limit: 0

Quiz Summary

0 of 5 Questions completed

Questions:

Information

You have already completed the quiz before. Hence you can not start it again.

Quiz is loading…

You must sign in or sign up to start the quiz.

You must first complete the following:

Results

Quiz complete. Results are being recorded.

Results

0 of 5 Questions answered correctly

Your time:

Time has elapsed

You have reached 0 of 0 point(s), (0)

Earned Point(s): 0 of 0, (0)
0 Essay(s) Pending (Possible Point(s): 0)

Categories

Not categorized 0%

1
2
3
4
5

Current
Review
Answered
Correct
Incorrect

Question 1 of 5

1. Question
What is the main purpose of conversion tracking in Google Ads?
- To measure success by tracking valuable
- To increase ad impressions automatically
- To reduce ad costs instantly
- To personalise ad content by user locati
Correct

Incorrect
Question 2 of 5

2. Question
How does Google Analytics complement Google Ads?
- By tracking user behaviour and ad intera
- By creating ads for Google Ads campaigns
- By increasing the number of ad clicks
- By reducing bounce rate without data
Correct

Incorrect
Question 3 of 5

3. Question
Which key metric shows the ratio of clicks to impressions?
- Click-Through Rate (CTR)
- Conversion rate percentage
- Total clicks number
- Ad relevance score
Correct

Incorrect
Question 4 of 5

4. Question
What is required to set up conversion tracking in Google Ads?
- Adding a conversion tag to the website
- Increasing daily ad budget
- Scheduling ad delivery times
- Choosing more keywords for ads
Correct

Incorrect
Question 5 of 5

5. Question
What user behaviour data can you analyse by linking Google Ads and Analytics?
- Which ads lead to purchases and sign-ups
- The exact time ads are clicked
- Competitors’ ad strategies
- Number of ad keywords used
Correct

Incorrect

EduCourse

Learn. Complete. Achieve.

Email address Password

or

Continue with Google

Full Name Email address Password

or

Sign up with Google

1 Email

2 Code

3 New Password

Enter your email address and we will send you a 6-digit reset code.

Email address

✓ Email

2 Code

3 New Password

Enter the 6-digit code we sent to your email address.

Reset Code

✓ Email

✓ Code

3 New Password

Choose your new password below.

New Password

★ 4.7 Trustpilot Rating • ◉ 308,000+ learners already upskilling