Google Ads Fundamentals

Introduction to Google Ads and Digital Advertising

3 Topics | 1 Quiz

What is Google Ads and Why Use It?

Understanding Digital Advertising in South Africa

Setting Up a Google Ads Account

Basics of Google Ads and Digital Marketing

Google Ads Campaign Types and Goals

3 Topics | 1 Quiz

Overview of Campaign Types: Search, Display, Video

Choosing Campaign Goals for Your Business

How Campaign Types Affect Ad Placements

Understanding Google Ads Campaigns and Objectives

Keyword Research and Match Types

3 Topics | 1 Quiz

How Keyword Research Drives Campaign Success

Types of Keyword Matches and Their Uses

Tools for Keyword Research in Google Ads

Mastering Keywords for Effective Google Ads

Creating Effective Ads and Ad Copy

3 Topics | 1 Quiz

Writing Ads that Capture Attention

Components of a Good Google Search Ad

Best Practices for Ad Copy and Call to Action

Crafting Google Ads That Work

Budgeting and Bidding Strategies

3 Topics | 1 Quiz

Setting Your Google Ads Budget

Understanding Bidding Options and How They Work

Choosing Bidding Strategies That Match Your Goals

Managing Budgets and Bids in Google Ads

Audience Targeting and Location Settings

3 Topics | 1 Quiz

Types of Audience Targeting in Google Ads

Using Location and Language Settings Effectively

Audience Insights and How They Improve Campaigns

Audience and Location Targeting Fundamentals

Tracking Performance and Using Google Analytics

3 Topics | 1 Quiz

Setting Up Conversion Tracking in Google Ads

Integrating Google Ads with Google Analytics

Measuring Campaign Success with Key Metrics

Tracking and Analytics for Google Ads

Optimizing Campaigns for Better Results

3 Topics | 1 Quiz

Monitoring Campaign Performance Regularly

Using A/B Testing to Improve Ads

Adjusting Keywords and Bids for Optimization

Strategies to Optimize Google Ads Campaigns

Introduction to Remarketing and Audience Lists

3 Topics | 1 Quiz

What is Remarketing and How It Works

Creating and Managing Audience Lists

Best Practices for Remarketing Campaigns

Understanding Remarketing and Audiences

Preparing for Google Ads Certification and Next Steps

3 Topics | 1 Quiz

Overview of Google Ads Certification Process

Tips for Studying and Passing the Certification Exam

Applying Google Ads Skills in South African Businesses

Ready for Google Ads Certification and Application

Crafting Google Ads That Work

Google Ads Fundamentals Creating Effective Ads and Ad Copy Crafting Google Ads That Work

Crafting Google Ads That Work

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Question 1 of 5

1. Question
What is key in a strong Google Ads headline?
- Includes main keyword clearly
- Uses long descriptive sentences
- Avoids keywords for creativity
- Focuses on company name only
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Question 2 of 5

2. Question
How should a clear call to action be written?
- Tells people exactly what to do
- Uses vague requests for interest
- Includes unnecessary details
- Omits action words entirely
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Question 3 of 5

3. Question
What makes Google Ads copy effective?
- Shows clear benefits to user
- Uses complex industry jargon
- Focuses on product features only
- Avoids mentioning benefits
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Question 4 of 5

4. Question
Which ad format is part of Google Search Ads?
- Headline with description lines
- Full video ads only
- Image banner ads exclusively
- Only email-style ads
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Question 5 of 5

5. Question
What is a common mistake in Google Ads writing?
- Using vague phrases like "best service"
- Including clear calls to action
- Matching keywords in headline
- Writing short and simple sentences
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