The principles of ethical AI use guide how we create and apply artificial intelligence in ways that respect people and society. As AI becomes more common in everyday life, it is important to use it responsibly. This means following rules that help prevent harm and support fairness, privacy, and safety.

Ethical AI focuses on making sure technology works well for everyone. It avoids bias, protects data, and keeps people in control. Here are the main principles you should know:
Following these principles is important in South Africa where diverse communities and sensitive data must be respected. Ethical AI helps build positive trust between users and technology companies.
For example, when a bank uses AI to approve loans, the process must be fair and transparent so no one is unjustly denied. When health data is used in AI to diagnose patients, privacy and security are crucial to protect personal information.
By understanding and applying the principles of ethical AI use, learners and developers can help create technology that benefits society. These principles act as a guide to avoid harm and make AI fair and trustworthy for everyone.
Live Scenario • Active Situation
You are an AI Project Manager at a South African fintech company launching a new automated loan approval system.
There is no single perfect answer. Choose what you would do in this situation.