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5.7 Create a Website to own your Online Presence

To control your online presence, build a website.

One of the most significant things you can build for your small business is a professional-looking website. Here, you will describe your company’s background, services, location, and methods for contacting you.

It is a channel you will always own (unlike other platforms that may change policies or go in and out of style), and it offers the capacity to send traffic from advertising and other marketing initiatives in addition to being a location to send organic traffic.

Likewise, your website is more than just a simple brochure. By learning how to convert traffic and transform them into leads, you have the opportunity to turn it into a 24-hour salesperson.