Coca-Cola Beverages SA Visual Merchandiser Learnership Programme 2026

The Coca-Cola Beverages South Africa Visual Merchandiser Learnership Programme 2026 is officially open for applications. This 12-month structured learnership programme is designed to equip unemployed young people with the practical skills and commercial understanding required to succeed in the sales and merchandising environment.

The programme is available nationwide, making it accessible to young South Africans across multiple provinces who want to gain exposure to retail merchandising, brand promotion, and customer engagement.

Applications close on 21 April 2026, and interested candidates are encouraged to apply as early as possible.

This opportunity is particularly valuable for youth who want to build a career in sales, marketing, retail merchandising, or FMCG operations.

Quick Overview

Programme: Visual Merchandiser Learnership Programme
Company: Coca-Cola Beverages South Africa
Reference Number: CCB260414-2
Location: Countrywide (South Africa)
Programme Duration: 12 Months
Qualification Credits: Minimum of 120 credits required
Category: Sales and Marketing Learnership
Eligibility: Unemployed South African Youth
Age Requirement: 18 – 35 years
Minimum Qualification: Grade 12
Closing Date: 21 April 2026

This programme provides structured workplace learning combined with theoretical training, allowing participants to gain practical experience while working with sales teams and retail outlets.

Understanding the Coca-Cola Visual Merchandiser Learnership

The Visual Merchandiser Learnership focuses on developing skills related to in-store product presentation, retail execution, brand visibility, and sales support.

Visual merchandising plays a critical role in the retail industry because the way products are displayed can significantly influence consumer purchasing decisions.

During the learnership, participants will learn how to:

• Improve product visibility in retail stores
• Maintain merchandising standards
• Support store ordering processes
• Engage with customers and retailers
• Implement promotional campaigns

Learners will work closely with Account Developers and sales teams to ensure that Coca-Cola products are properly displayed, stocked, and promoted across retail outlets.

This programme combines real fieldwork with structured training, which helps learners understand how the fast-moving consumer goods (FMCG) sector operates.

What You Will Learn During the Programme
Participants in the Visual Merchandiser Learnership will gain practical knowledge in several key areas within the retail and FMCG environment.

These include:

Retail Merchandising

Learners will learn how to:

Arrange products on shelves to maximise visibility
Implement brand display guidelines
Ensure correct product placement in stores
Maintain high merchandising standards
Stock Management

Participants will gain experience in:

Monitoring product availability
Implementing stock rotation procedures
Ensuring product freshness and quality
Customer Engagement

The programme also teaches learners how to:

Understand consumer buying behaviour
Support retailers with product ordering
Assist with customer enquiries
Sales Support

Learners will collaborate with sales teams to:

Implement promotional activities
Execute marketing campaigns in stores
Improve product sales performance
Key Responsibilities of the Learnership
Successful candidates will perform several duties that support the Coca-Cola sales and merchandising operations.

Key responsibilities include:

In-Store Execution and Merchandising

Execute daily store visits according to scheduled call plans
Service assigned retail outlets including bronze and tin outlets
Implement visual merchandising standards
Ensure product displays align with Coca-Cola brand guidelines
Product Availability and Quality

Ensure products are properly stocked and visible
Monitor product freshness through correct stock rotation
Maintain high product quality standards
Customer Support

Assist retailers with placing orders through the MyCCBA platform
Provide guidance on ordering processes
Support retailers during promotional campaigns
Promotional Activities

Help execute promotional campaigns
Ensure marketing materials are properly displayed
Support in-store brand visibility initiatives

Minimum Requirements
Applicants must meet the following requirements to qualify for the programme.

Educational Requirements

Grade 12 certificate
Mathematics or Mathematical Literacy (minimum 40%)
English and a second language (minimum 40%)
Personal Requirements

Applicants must:

Be a South African citizen
Be between the ages of 18 and 35
Be currently unemployed
Not be studying full-time
Not be enrolled in another learnership programme
Not have completed the same learnership previously
Additional Requirements

Candidates must also:

Have no criminal record
Have no adverse credit record
Consent to background verification checks
Be available to work six days a week
Advantageous Qualification

Although not required, the following may improve your chances:

A post-matric qualification in Sales and Marketing
A valid driver’s licence
A driver’s licence may be helpful because the role may require travelling between retail outlets.
Documents Required for Application
Applicants must submit the following documents:

Detailed CV
Certified copy of South African ID
Certified copy of matric certificate
Certified copy of any additional qualification
Copy of driver’s licence (if available)
Ensure all certified documents are recent and clearly readable.

Incomplete applications may not be considered.