Digital Marketing Course

Welcome to the Health and Safety Certificate Course, below is a course outline of each section you will go through before receiving your certificate.

Digital-Marketing

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Course Overview

Number of Modules
Complete 9 Modules to Pass

Pass Mark
80%

Certificate
Yes

Assessments
After each Major Section/Module

Learning Material
Yes

Included in Transcript
Yes

Course Outline

Module 1: Digital Marketing Basics

  • 1.1 What is Digital Marketing?
    • Overview and importance
  • 1.2 Digital Marketing Channels
    • Quick look at key channels

Module 2: Building a Marketing Plan

  • 2.1 Setting Goals
    • SMART goals and aligning with business
  • 2.2 Knowing Your Audience
    • Identifying target audience
  • 2.3 Competitor Check
    • Understanding competitors
  • 2.4 Choosing Channels
    • Picking the right platforms

Module 3: Website and SEO

  • 3.1 User-Friendly Website
    • Basics of website design
  • 3.2 SEO Essentials
    • Understanding search engines
  • 3.3 Keywords and Content
    • Simple keyword strategy

Module 4: Social Media Marketing

  • 4.1 Social Media Platforms
    • Quick overview
  • 4.2 Creating Engaging Content
    • Basics of content creation
  • 4.3 Building Communities
    • Interacting on social media

Module 5: Email Marketing

  • 5.1 Building Email Lists
    • Strategies for growing lists
  • 5.2 Email Campaigns
    • Creating effective campaigns
  • 5.3 Automation Basics
    • Simple email automation

Module 6: Paid Advertising

  • 6.1 Introduction to Ads
    • Basics of paid advertising
  • 6.2 Google Ads
    • Quick guide to Google Ads
  • 6.3 Social Media Ads
    • Basics of social media advertising

Module 7: Analytics for Beginners

  • 7.1 Basics of Analytics
    • Introduction to tracking metrics
  • 7.2 Using Analytics
    • Making decisions based on data
  • 8.1 Data Protection
    • Brief on GDPR
  • 8.2 Ethical Marketing
    • Basic principles
  • 9.1 Latest Trends
    • Overview of emerging trends

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1. Digital Marketing Basics

Not Completed

2. Building a Marketing Plan

Not Completed

3. Website and SEO

Not Completed

4. Social Media Marketing

Not Completed

5. Email Marketing

Not Completed

6. Paid Advertising

Not Completed

7. Analytics for Beginners

Not Completed

8. Legal and Ethical Practices

Not Completed

9. Trends in Digital Marketing

Not Completed