Digital Marketing Course
Welcome to the Health and Safety Certificate Course, below is a course outline of each section you will go through before receiving your certificate.
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Course Overview
Number of Modules
Complete 9 Modules to Pass
Pass Mark
80%
Certificate
Yes
Assessments
After each Major Section/Module
Learning Material
Yes
Included in Transcript
Yes
Course Outline
Module 1: Digital Marketing Basics
- 1.1 What is Digital Marketing?
- Overview and importance
- 1.2 Digital Marketing Channels
- Quick look at key channels
Module 2: Building a Marketing Plan
- 2.1 Setting Goals
- SMART goals and aligning with business
- 2.2 Knowing Your Audience
- Identifying target audience
- 2.3 Competitor Check
- Understanding competitors
- 2.4 Choosing Channels
- Picking the right platforms
Module 3: Website and SEO
- 3.1 User-Friendly Website
- Basics of website design
- 3.2 SEO Essentials
- Understanding search engines
- 3.3 Keywords and Content
- Simple keyword strategy
Module 4: Social Media Marketing
- 4.1 Social Media Platforms
- Quick overview
- 4.2 Creating Engaging Content
- Basics of content creation
- 4.3 Building Communities
- Interacting on social media
Module 5: Email Marketing
- 5.1 Building Email Lists
- Strategies for growing lists
- 5.2 Email Campaigns
- Creating effective campaigns
- 5.3 Automation Basics
- Simple email automation
Module 6: Paid Advertising
- 6.1 Introduction to Ads
- Basics of paid advertising
- 6.2 Google Ads
- Quick guide to Google Ads
- 6.3 Social Media Ads
- Basics of social media advertising
Module 7: Analytics for Beginners
- 7.1 Basics of Analytics
- Introduction to tracking metrics
- 7.2 Using Analytics
- Making decisions based on data
Module 8: Legal and Ethical Practices
- 8.1 Data Protection
- Brief on GDPR
- 8.2 Ethical Marketing
- Basic principles
Module 9: Trends in Digital Marketing
- 9.1 Latest Trends
- Overview of emerging trends
You must be logged in to take this course
1. Digital Marketing Basics
Not Completed
2. Building a Marketing Plan
Not Completed
3. Website and SEO
Not Completed
4. Social Media Marketing
Not Completed
5. Email Marketing
Not Completed
6. Paid Advertising
Not Completed
7. Analytics for Beginners
Not Completed
8. Legal and Ethical Practices
Not Completed
9. Trends in Digital Marketing
Not Completed